Here's Where You Can Cop TikTok-Famous e.l.f. Cosmetics in the Metro

elf cosmetics
PHOTO BY Pat Villarica, Website/e.l.f Cosmetics ILLUSTRATOR: Pat Villarica

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( If you're of a certain age, a.k.a. capable of marriage, then you probably recall a time e.l.f. Cosmetics had everyone in a chokehold. They were affordable, dependable, and served range in terms of products they had. Raise your hands if your makeup arsenal still has a brush or two from the brand that are now as old as your typical Gen Z-er. Like any makeup or fashion brand, they had their time, until they were basically buried under memories of college parties, clubbing, and the earliest moments of your career. Still, you know how it goes: things have a way of coming back, especially trends from your childhood.

Recently, e.l.f. Cosmetics have come back on the radar courtesy of TikTok. And while they no longer have standalone stores in the country, you'll be glad to know that you can get the newsier, trendier products you've seen on your feed at Look Philippines.


Also read: Miss the Hong Kong Beauty Scene? Here's How You Can Shop at Sasa in Manila

Here's where you can buy e.l.f. Cosmetics in the Philippines:

In case you weren't in the know, Look Philippines is our version of Sephora. They opened in 2020 and carry hard-to-find international brands like Charlotte Tilbury, Cerave, Fenty Skin, and Fenty Beauty. 

We recently took a trip to the store and lo and behold, a small collection of e.l.f. Cosmetics can be found at their SM Mall of Asia branch. Some of the products that are available are the different versions of the viral Poreless Putty Primer (starts at P850), the Putty Blush (P650), and their Glossy Lip Stain (P550). A couple of brushes were also available with prices starting at P650 a piece.

Take a look at e.l.f. Cosmetics in SM Mall of Asia:

elf cosmetics look sm moa
PHOTO BY Pat Villarica
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Look Philippines has branches in SM Mall of Asia and SM Aura. They are also available online via their website.

For more information, check out Look Philippines on Instagram.

Links are updated regularly and as much as possible but note that products can run out of stock, discounts can expire and listed prices can change without prior notice.

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