LOOK: Local Fashion Brand Straightforward Opens Biggest Store in Makati City

(SPOT.ph) Local brand Straightforward is wrapping up 2023 with a running total of 36 stores nationwide. With several store openings since in 2014, one of the biggest—both figuratively and literally—milestones is the reopening of their Glorietta 1 branch. 

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Here's a closer look at the biggest Straightforward store:

Straightforward opened its biggest branch yet at Glorietta in the second week of December. Viel Sze, the one-half of Straightforward, tells SPOT.ph, "Glorietta is super special to us because we opened our second kiosk here." 

From what was then a 10-square-meter space when it opened in the same spot has now more than tripled its size with a whopping current figure of 280-square-meter space eight years after it opened sometime around 2015.

The store has a modern-industrial style to it. The exposed ceilings accentuate the bigger space, and the resemblance of terracotta in its merchandise displays adds warmth to the neutral tones of the interiors. Basing it off from the number of Straightforward branches we've been to, the Glorietta is not just the biggest, it's one of the most beautiful, too.

When asked what sets the Straightforward Glorietta branch different from the others—aside from the obvious size difference, of course—Viel says, "It really [follows] the new direction we're headed towards." And that "new direction" mentioned is the brand's recently developed philosophy of Boundless Basics, which is what we interpret as their step toward creating essentials that don't fit one description.

In other words, versatility is the game and Straightforward is playing to win—one apparel collection at a time.

What we spotted at the biggest Straightforward store:

If you've been a longtime follower of the local brand, you'll notice the Glorietta branch is stocked with its bestselling bags—the very same ones that have helped strengthen the brand's identity in the world or retail. These are the structured leather bags such as the satchels and the mini pouches.

Also part of the store's displayed items is the newly launched Dry Tech series, a collection of bags made of dry tech fabric: A lightweight material known for its durability and water resistance. It comes in different styles such as a lengthwise tote, horizontal tote, a drawstring tote, a two-handle shopper bag, and a sleeve that perfectly snugs a 14-inch laptop.

Aside from the bags, Straightforward has looong expanded into being an all-around store that carries more than just drawstring shorts and bags. The Glorietta branch is stocked with men's outerwear, shirts, polos, and underwear. On the other hand, Straightforward's women's selection has the same set of clothing items to choose from but with the addition of dresses and co-ords.

While Glorietta is the biggest Straightforward branch, Viel hesitates for a moment. She doesn't want to drop such a big claim and say the branch displays all the items from its online shop. However, she reassures us that "We'll keep this [Glorietta] store well-stocked as it is our flagship."

At least now you know where to go if you're looking for a specific style or color, or if you want to see the item with your own eyes before making a purchase. Straight to what? Straightforward to Glorietta 1.

Straightforward is at GF, Glorietta 1, Makati City. For more information, visit Straightforward's Facebook page.

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