LOOK: GRWM Cosmetics Opens in SM North EDSA

Get ready to head over.

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PHOTO BY GRWM Cosmetics/SM Beauty PH

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(SPOT.ph) From its flagship store in Cavite to kiosks and pop-ups in Makati and SM Mall of Asia, cult-favorite local makeup brand GRWM Cosmetics is now setting up shop in the North of Metro Manila. This time, in SM North EDSA in Quezon City. Avid fans and casual beauty enthusiasts in the area won't have to go down South to get your GRWM fix in person because they're finally near you. You can get GRWM on Lazada and Shopee too, of course, but just in case you need them ASAP, you know where to go, Northies.

Also read: SPOT.ph Picks: 10 Beauty and Skincare Products We Loved This Year

GRWM Cosmetics is now in the North. 

grwm cosmetics in sm north
PHOTO BY GRWM Cosmetics

The joy about shopping in person—aside from bringing home the products and trying them out almost immediately—is having the chance to look at them first to see if they fit you. GRWM's newest store is now open on the second floor of SM North EDSA. 

The store is hard to miss—what with the bright lights and its prime location in the middle of the hall. That said, you better get ready to head out to this kiosk and see firsthand the makeup brand's lineup of best-selling products, from the makeup prep, tints and lippies, and foundations, among others. 

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PHOTO BY GRWM Cosmetics
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PHOTO BY SM North Edsa


They are best known for their Milk Tints (P379) a.k.a. their multipurpose creamy tints that you can use for your lids, lips, and cheeks. Their products are cruelty-free and vegan.

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PHOTO BY GRWM Cosmetics
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ICYDK, GRWM was launched in 2021 by content creator and makeup enthusiast Mae Layug. She also co-founded a coffee shop called 2.15 Coffee. 

Where to buy GRWM Cosmetics

The GRWM Cosmetics store is on the second floor of SM North EDSA, North Avenue, corner Epifanio de los Santos Avenue, Quezon City.

You might already know what GRWM Cosmetics products you like but don't have enough time to go out and visit. In that case, You can opt to shop online instead via Shopee and Lazada. Their flagship store is located at 328 Molino Road, Molino III, Bacoor, Cavite if you're up for a road trip down South.

Links are updated regularly and as much as possible but note that products can run out of stock, discounts can expire, and listed prices can change without prior notice.

For more discounts and deals, check out Spot's exclusive vouchers.

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