H&M's first beauty collection is going to be huge
Can you guess how many products they're launching?
(SPOT.ph) Ladies, one of your favorite fashion brands has unveiled some exciting news. Swedish fast-fashion retailer H&M is joining the beauty industry, and if their success in fashion is any indication, then we're in for a treat! This September, they will launch H&M Beauty, their first full-range beauty collection, and it's going to be huge. Over 700 makeup products will be released in over 900 retailers worldwide.
No word yet on whether the local H&M will be included in the launch.
The house brand beauty products will range from primers to lipsticks to nail polish. Aside from makeup, the H&M Beauty will also carry hair care, body care, and beauty tools. Part of the plan is also to release new, in-season, and limited-edition color collections. Be on your (pedicured) toes because if they're going the same way as their Isabel Marant, Alexander Wang, and Lanvin partnerships, it's going to be wild.