Apparently, setting your strands on fire can give you shinier and healthier hair

Alessandra Ambrosio tried the, er, hot new treatment.


( We'd like to get this out of the way: (1) We didn't actually set our hair on fire—but people are having it professionally done; so (2) Please do not try this at home!


Apparently, there's a Brazilian beauty treatment for ladies who want shinier and healthier hair. And it involves fire. The burning hair treatment is called "Velaterapia"—the process includes twisting sections of your tresses, and running an open fire through it. Yes, it sounds crazy because if we tried it ourselves, like, in real life, we would set our entire head on fire...and cry. But model Alessandra Ambrosio actually did it a few weeks ago and all seems to be well!




There's a science behind setting your mane on fire and getting those dream locks, though. The Cut spoke with Victoria Ceridono, Vogue's Brazil's editor and a regular velaterapia-rator. "The process starts with a lit candle, which is used to cauterize the hair, in order to prevent future breakage and split ends," she shares. "This is the first step of a strengthening treatment. Basically you 'heal' the hair and prevent future damage and then remove the split ends that already happened with an 'embroidered' technique."


The "embroidered" technique involves the cutting of split ends along the strands. A multi-vitamin mix is then applied to the hair, and penetrates it deeply (thanks to the prior burning and cutting). The result? Stronger and fuller hair!

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