The H&M x Balmain print campaign gives you a peek into the future

...with the help of Kendall Jenner, Gigi Hadid, and Jordan Dunn


( Fast fashion retailer H&M is collaborating with French luxury brand Balmain for a new collection that is set to be launched globally this year. So what can you expect when you marry haute couture and street style? The #HMBalmaination print campaign featuring supermodels Kendall Jenner, Gigi Hadid, and Jordan Dunn alongside models Hao Yun Xiang and Dudley O’Shaughnessy shows us.


Set in a futuristic subway system, each model leads their own crew reflecting the different themes of the Balmain x H&M Collection. From what we're seeing, there's a lot of shoulder pads, beaded embellishments, and burnished metal buttons going on. Check it out:







The Balmain x H&M collection includes womenswear, menswear and accessories, and will be available at selected H&M stores worldwide starting November 5, as well as online.


For more information, log on to H&M's website.

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