This P300 bag could save your life

And the lives of others


( Luna Collective, a group of young creatives from Cebu, have come up with a brilliant idea—the YALA Life Bag. Ayala Malls-sponsored competition Idea’Yala challenged 200 teams from all over the Philippines to devise their own inventive and resourceful entrepreneurial concepts. Luna Collective’s YALA Life Bag stood out for its practicality, ingenuity, and potential—which Ayala Malls brought to life.


So what is the YALA Life bag? It’s basically an emergency kit that contains essential items such as a flashlight, a whistle, and a bottle of water. It also comes with a survival kit checklist for buyers to complete. Just like a first aid kit, this bag can draw the line between being unprepared and being equipped during calamities. You can now answer The Fray’s question on how to save a life (sorry, we can’t help ourselves).



Shoppers can get their hands on the YALA Life Bag for P300 until November 22 by presenting single or accumulated receipts from participating Ayala Malls nationwide. For every two YALA Life Bags bought, one will be given to a beneficiary. For more information, visit Ayala Malls’ website

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