What the Heck Is “Off-White” And Why Is There So Much Hype Around It?

It's more than just a random store opening in the Metro.

(SPOT.ph) You’ve probably seen teasers about “Off-White” opening a store somewhere in Manila in the past few months. Well, they’ve officially opened their store today, August 8, in their new space located at Unit 104, 8 Rockwell, Hidalgo Drive, Makati City. But first, we know you’re thinking: What the heck is “Off-White” anyway and why is there so much hype around it? Prepare to get schooled, because we’re about to give you the lowdown on this buzzy new store.

 

“Off-White” is a luxury streetwear brand by Virgil Abloh

If the name rings a bell, that’s because he also became the artistic director of Louis Vuitton’s menswear line earlier this year—which, in case you didn’t know, is a huge deal because that makes him the first African to ever lead the luxury brand’s menswear line. Apart from being a fashion designer, Virgil Abloh is also a graphic designer, DJ, and architect—he studied engineering and then got a masters in architecture. 

It wasn't his first shot at starting a streetwear brand

Virgil Abloh started a brand called "Pyrex Vision" back in 2012. It was his first step into the world of high fashion and it was known for carrying tees, hoodies, flannels, and socks all with a collegiate twist. After the brand closed down, Abloh tapped a group of Italian clothing moguls who helped him start "Off-White" and the rest is history.

The brand has actually been available in the local retail scene

Some of the Italian luxury streetwear brand’s pieces have been available in Univers, a multibrand store also located in Rockwell Center. The only difference is this time, “Off-White” finally gets its own space so they can make room for their wider and more complete range of street-style pieces and make them available in the country. They're known for their cool tees with their signature stripes across the back as well as their statement belts and cool sneaker collabs with Nike.

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They have more to offer apart from fashion pieces

"Off-White" also sells books, posters, luggage, and even furniture—they even have a collab with IKEA that's currently in the works!

The Manila store is the brand’s 27th branch in the world

…and the third in Southeast Asia! They also have one branch in Singapore and another in Kuala Lumpur.

So, are you planning a visit to "Off-White''s shiny new store soon?

"Off-White" is at G/F Unit 104, 8 Rockwell, Hidalgo Drive, Makati City.

For more information, log on to Off-White's Instagram page.

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