This Dreamy Innisfree Store Is a Skincare Fan’s Playground

We got to check out the K-beauty brand's Jeju flagship!

(SPOT.ph) It almost seems like a secret that the locals would rather keep to themselves—nestled among greenery on top of a small hill, this store requires a walk through a small forest of sorts with warnings that say “Beware of snakes.” Once you get to the clearing, a building that somehow fuses the modern and the organic appears, its big glass windows offering a peek into warmly lit, mostly wood interiors. It’s called Innisfree Jeju House, and it’s a wonderland for fans of the Korean skincare brand.

Innisfree Jeju House is in the same area as the famous O'sulloc Tea Museum. 
PHOTO BY Joanna Manalastas Calasanz
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Innisfree's organic green tea is grown in this famous field, also known as Seogwang Tea Garden. 
PHOTO BY Joanna Manalastas Calasanz

Innisfree Jeju House was opened in 2013, built to showcase the brand’s natural raw ingredients. You can buy your skincare favorites here, and while the store doesn’t carry any of the makeup lines, it has plenty of extras worth checking out. There’s an entire section of products exclusively available on the island, like essential oils and skin mists. You can also make your own bubble bomb or bar of soap using Innisfree’s signature ingredients from Jeju—green tea, volcanic minerals, or tangerine.

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You'll be tempted to stay all day. 
PHOTO BY Joanna Manalastas Calasanz
Find your skincare favorites. 
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Jeju exclusives include essential oils, skin mists, and hand cream in special scents. 
PHOTO BY Joanna Manalastas Calasanz
The shop also carries gift items like notebooks and scent sachets. 
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Make-your-own-soap kits! 
PHOTO BY Joanna Manalastas Calasanz
The brand's natural ingredients are the star. 
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You can make your own soap using some of Innisfree's signature ingredients! 
PHOTO BY Joanna Manalastas Calasanz
Take your pick from green tea, volcanic minerals, or tangerine. 
PHOTO BY Joanna Manalastas Calasanz
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They've got an assortment of scented oils for your diffuser.
PHOTO BY Joanna Manalastas Calasanz

Jeju island’s rich natural resources are clearly the star, a fact that’s evident even at Green Café, the shop’s cozy eatery. You can take a pit stop here to just grab a Green Tea Latte or Jeju Sea Lemonade, or to have a full-blown meal—try the Jeju Lady Diver’s Basket Brunch, which is a hearty combination of seafood, vegetables, and flavored rice balls.

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The Green Café uses organic ingredients, too. 
PHOTO BY Joanna Manalastas Calasanz
Artificial food samples make it easier to choose what to order. 
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Nope, it's not hand cream! 
PHOTO BY Joanna Manalastas Calasanz

A short walk from Innisfree Jeju House, you'll find the O'Sulloc Tea Museum and the famous Seogwang Tea Garden, a sprawling field where the the brand's green tea is grown organically. Measuring just under 530,000 square-meters, it was developed from a rocky, barren landscape to become South Korea's biggest tea plantation—and was featured in an Innisfree ad with Lee Min Ho. (K-Drama fans, get ready to take lots of pictures.)   

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Innisfree Jeju House, open daily from 9 a.m. to 6 p.m., is at 23 Sinhwayeoksa-ro, Andeok-myeon, Seogwipo, Jeju-do, South Korea

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