(SPOT.ph) The COVID-19 pandemic has kept the whole world at a standstill as it threatens the lives of those infected, those who care for them, and those who have to be in the front lines, including guards, janitors, grocery staff, and more. While the Philippine government has allocated a hefty P275-billion emergency fund for COVID-19, President Rodrigo Duterte appealed to the private sector to “contribute, in any way you can, in dealing with this national emergency.”
The retail industry has been stepping up even if businesses are taking a hit during this worldwide crisis. Private companies have pitched in hundreds of millions in donations and fashion brands have been doing what they can to help fight the COVID-19 pandemic. Retail giant Uniqlo has pledged P10 million to fund food assistance and purchase of PPEs. Local brands have also stepped up, from producing personal protective equipment to cash and in-kind donations.
Check out how these 10 Filipino brands are helping in the fight against COVID-19:
Bayo Clothing Company
Bayo Clothing Company’s mother company, Power Fashion Inc., has partnered with the Department of Science and Technology’s Philippine Textile Research Institute to produce and deliver 500,000 face masks for medical frontliners all over the Philippines. In a Facebook post by Department of Science and Technology - Philippine Textile Research Institute (DOST - PTRI), they write, “DOST-PTRI together with the Power Fashion Inc., and other private entities will work together to produce up to 500,000 pieces of RWR (Reusable, Washable, and Rewearable) face masks amid shortage of surgical masks during the COVID-19 pandemic.” The reusable masks will be made with textile that’s been treated with water-repellent technology for added protection against viruses and bacteria that spread through droplets.
Local swimwear brand Float Swimwear has announced that they will be donating 50% of all their sales to purchase supplies needed by medical workers in hospitals. In an Instagram post on March 26, they wrote, “As we do our part by staying at home, our frontliners are out there fighting for our lives. As they do this, they are in need of more supplies to keep themselves safe.” They continued, “This is why [we] are donating 50% of all our sales to purchase new supplies such as disposable gowns and surgical masks to our hospitals. Let’s keep supporting our frontliners in any way we can. We are in this together.”
Local brand Dos Outerwear is slashing 40% off the prices of their cool jackets. In partnership with Give PH, a charity organization, each jacket purchase will provide a week’s supply of food for one family. One jacket is priced at P850, originally priced at P1,399. The weekly food package will include four cans of sardines, six instant noodles, four kilos of rice, one pack of bread, canned meatloaf, and some veggies.
Penshoppe announced on their Facebook page that they will be producing and distributing PPEs to local medical frontliners. “We are working with the factories of our vendor partners to produce urgently needed PPEs for distribution amongst our brave healthcare workers;” they've already uploaded some pictures and videos on what the PPEs look like. Apart from protective suits, the brand has also donated 25,000 surgical masks to health workers.
Anthill Fabric Gallery
Local brand Anthill Fabric Gallery is a social and cultural enterprise that aims to preserve local weaves by incorporating them in contemporary styles and designs that are also sustainable. To help aid the needs of medical frontliners during the pandemic, they made use of all their weave scraps to produce zero-waste reusable face masks. They donated the first 100 masks to Vicente Sotto Memorial Hospital in Cebu “in solidarity and support to our front liner—those who weave courage so we may all be safe,” according to their Instagram post. The reusable face masks have a pocket where filters can be inserted for an extra layer of protection. The zero-waste reusable face masks are currently available for purchase for P70 each.
Suit It Up Manila
Suit It Up Manila creates bespoke suits for men, but this time, they’re using their resources to produce PPEs for healthcare workers. In a Facebook post, they announce: “In light of COVID-19 and the shortage of PPEs, Suit It Up Manila is rising to the call to produce non-medical grade PPEs for our frontliners’ temporary protection until an ample amount of supply arrives from official sources abroad.” They add, “You may help us in this endeavour to produce PPEs for our frontliners through fabric sourcing and/or monetary donations.”
According to their Instagram bio, Pearlypop Swimwear is "taking a pause on our swimwear production" because they are currently focusing their efforts in producing reusable face masks, considering that they're hard to find (or extremely expensive) these days. They've created three designs and all of them come in a variety of colors. The masks, ranging from P25 to P50, come with filter slots for an extra layer of protection and are washable and water-repellent—just check out this cool video to see how they repel water! Apart from face masks, Pearlypop Swimwear has also started making PPE coveralls, made with polyester microfiber, which can be reused.
Bench has donated Alcogel and alcohol products to the Philippine General Hospital, Pasig Children's Hospital, St. Luke’s Medical Center, and other hospitals around the Philippines for healthcare workers. They also sent boxes of Alcogel and alcohol products to the Armed Forces of the Philippines to keep the military frontliners protected from the pandemic. Bench, through their food brands Paul and Marugame Udon, also showed appreciation to health workers by distributing meals to frontliners in St. Luke's Medical Center in Bonifacio Global City, Makati Medical Center, and Bacoor District Hospital.
Steeze Design Studios
Steeze Design Studios is a garment manufacturing firm that created a prototype of PPE coveralls and pledged 100 pieces to be donated to medical frontliners. In a Facebook post, they wrote: “We know that the quantity will not be enough so we are encouraging everyone to back us up on this. Any amount of donation will be greatly appreciated so we can produce more for our frontliners.” Each PPE coverall is P500 (materials, labor, and utilities) and according to Steeze, they can produce up to 500 a week. As of March 30, they’ve received enough pledges for 4,113 PPE coveralls and as of April 4, over a thousand pieces of coveralls were successfully delivered to health workers.
Tala by Kyla
Local jewelry brand Tala by Kyla is bringing back their “Medicine Profession” necklace collection and all the proceeds will be donated for the purchase of PPEs as well as relief goods for those who are affected by the pandemic. Perfect for your friends and relatives who work in healthcare, the golden necklaces feature the cutest medical-themed pendants like a heart-shaped stethoscope, a syringe, an electrocardiogram machine, and more. The necklaces are priced from P289 to P299.
this strange new world.