(SPOT.ph) It's a sad day for photography enthusiasts: renowned camera brand Olympus has announced that it will be exiting the camera business after 84 years. Olympus is currently in the process of selling its entire imaging division to Japan Industrial Partners (the same company that bought Sony's VAIO computers). This means that Japan Industrial Partners (JIP) will be able to utilize the technology Olympus has developed for their own reputable cameras, like the OM-D and Zuiko.
According to the memorandum of understanding released by Olympus, the evolution of smartphones affected Olympus' imaging business negatively. "Olympus has implemented measures to cope with the extremely severe digital camera market, due to, amongst others, rapid market shrink caused by the evolution of smartphones," the memorandum of understanding reads. "Despite all such efforts, Olympus’s Imaging business recorded operating losses for three consecutive fiscal years up to the term ended in March 2020."
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With that said, we're pretty sure you have fond memories of the brand—your favorite family pictures were probably taken by an Olympus camera (go, ask your parents!); maybe you might have just gotten into film photography and fell in love with the Olympus PEN or Olympus OM; or maybe your first digital camera was an Olympus!
To celebrate the popular camera brand's rich history, here's a look back at all the cameras Olympus has created since 1936, from film cameras to DSLRS: