New iMacs, a Purple iPhone 12 + More New Apple Releases to Look Forward to This Year

Here's everything they unveiled at their April 2021 event.

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PHOTO BY Apple ILLUSTRATION War Espejo

(SPOT.ph) On Tuesday, April 20, Apple unveiled their first big tech launch for the year 2021. The highly anticipated event revealed new gadgets as well as revamped versions of old models that customers can shop very soon. We run down each upcoming release below.

Here's every new gadget Apple unveiled at their April 2021 event:

The New iMac

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Perhaps the most talked about reveal from the Apple event is the all-new iMac, which revamps the desktop computer with a 24-inch screen and an ultra-slim frame that measures just 11.5 millimeters thick. Most notably, the updated device is available in an array of fresh pastel colors including green, yellow, orange, pink, purple, blue, and silver. It also boasts a 4.5K Retina display with 11.3 million pixels and 500 nits of brightness for a vibrant, crystal-clear viewing experience.

The new iMac houses Apple's groundbreaking M1 chip, which was unveiled in November 2020 and promises fast and efficient CPU performance, making it a great pick for professionals in need of state-of-the-art processing. The device is also ideal for full-time remote workers with a 1080p FaceTime HD camera, a studio-quality built-in microphone, and a six-speaker sound system—"the best camera and audio ever in a Mac," notes the Apple website.

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The new iMac will be available for pre-order in the U.S. starting April 30 and available in U.S. stores by the second half of May.

A Purple iPhone 12

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Upon initial release, the iPhone 12 and iPhone 12 Mini were available in five sleek shades: white, black, green, red and blue. Soon, both smartphone models will be released in a gorgeous pastel purple finish, which was designed to "accentuate the flat aluminum edges of iPhone 12."

"The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing.

The purple iPhone 12 and iPhone 12 Mini will be available for pre-order in the U.S. starting April 23 and available in U.S. stores starting April 30.

The Most Advanced iPad Pro Yet

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A built-in M1 chip (yup, the same one in the new iMac), ultra-fast 5G capability, and a sharp 12.9-inch Liquid Retina XDR display are just some of the most noteworthy specs of Apple’s new iPad model—"the most powerful and advanced iPad Pro ever," according to the Apple website. It also boasts a new Ultra Wide front camera designed to improve video-call framing as well as up to 2 TB of high-speed storage.

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The new iPad Pro will be available for pre-order in the U.S. starting April 30 and available in U.S. stores by the second half of May.

The All-New AirTag

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For Mac users who love to take advantage of the seamless connection between all devices in the Apple ecosystem, the brand-new AirTag will be a handy addition to the lineup. The accessory provides Apple users a way to locate any item it’s attached to—whether house keys, a handbag, a wallet, or what have you—using the Find My App.

The AirTag will be available in U.S. stores starting April 30.

The Next Generation of Apple TV 4K

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The newly revealed next generation of Apple TV 4K promises high frame rate HDR with Dolby Vision and innovative color balance technology, promising a smooth, vibrant, and immersive viewing experience. The device is powered by the A12 bionic chip, which boosts graphic performance as well as audio and video processing.

"Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience," said Bob Borchers, Apple's vice president of Worldwide Product Marketing. It also comes with a new Siri Remote, which gives the user seamless and intuitive control over the device. Plus, the offers easy access to Apple services, promising a wide range of entertainment options.

The new Apple TV 4K will be available for pre-order in the U.S. starting April 30 and available in U.S. stores by the second half of May.

The official Philippine release of Apple's latest line of gadgets has not yet been announced, but in the meantime, we'll be keeping our eyes peeled!

For more information, log on to Apple's website.

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