H&M Is Getting a Glow-Up; Check It Out at Their Newest Branch

(SPOT.ph) Swedish fashion fave H&M just opened their 40th store in the Philippines, and they’re unveiling a fresh new look. The SM Aura branch, opened today, September 17, is the first in the Philippines to fully showcase the brand’s design update for its stores. The new look is meant to “mix modern and heritage in its visual identity,” utilizing muted colors and classic, clean lines that exude a more sophisticated aesthetic.

Besides the more grown-up vibe, though, H&M is also encouraging shoppers to BYOB—bring your own bag. If you don't happen to have a reusable bag handy, H&M's paper shopping bags are P2 each, and all proceeds benefit Waves for Water. They've been working with the organization since September 2020 to help bring clean water to communities around the Philippines.

This new H&M store boasts two levels and 1,900sqm of space, carrying the brand’s womenswear, menswear, kids, baby, and newborn collections.

Here's a sneak peek inside the new H&M store at SM Aura:

H&M's updated SM Aura branch will also be the first store in the country to launch the fashion brand's highly anticipated Harry Potter Collection for kids!

Here's a sneak peek:

Perhaps the most exciting new feature of H&M's latest outpost is the addition of lounge areas. That's right—both ladies and gents will have dedicated spaces inside the shop where they can take a breather and maybe even snap some IG-worthy pics!

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