Pantone's 2023 Color of the Year Is Here and It Has Us Blushing
"An unconventional shade for an unconventional time," said Pantone.
(SPOT.ph) Can you believe that we're already at the tail end of 2022? Yep. We know. Let's all lie down on the floor and take a moment of silence to process that. But alas, it's time to accept that we're only weeks away from saying goodbye to 2022 and welcoming the new year as usual. Now, there are many things to say goodbye to this year, you know, like the emotional hurt you've suffered through this year, or perhaps a job you no longer want, heck, we're even bidding farewell to Very Peri and saying hello to Pantone's 2023 Color of the Year: the bold and empowering Viva Magenta.
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According to Pantone, the rich shade of red is "inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known."
"It's a nuanced crimson red tone that presents a balance between warm and cool, Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual, evocative of our multi-dimensional world. Assertive but not aggressive, it is a carmine red that does not boldly dominate but instead takes a 'fist in a velvet glove' approach," added Pantone.
They also described the hue as brave, fearless, and pulsating. Just like you are and would be more of in the coming year. Feel like you're ready to take on the world head-on? Do it with these Viva Magenta finds we round up just for you. Think clothing, accessories, makeup products, and more on the shade, or at least close to it as possible.
Check out these stylish finds inspired by the Pantone Color of the Year, Viva Magenta:
For more information, check out Pantone's website.