Rediscover the Thrills of Palawan at This New Puerto Princesa Resort

Say hello to Hue Hotels and Resorts


( As one of the world’s most popular tourist spots known for its pristine white beaches, colorful wildlife, and impeccable reefs, Palawan has always been synonymous to nature. With northern destinations El Nido and Coron winning the hearts of backpackers and adventure seekers everywhere, it’s easy to dismiss the capital city of Puerto Princesa as merely a jumping-off point to bigger and brighter places.


Not true. In fact, Puerto Princesa offers travelers the best of both worlds with island hopping tours, nature expeditions, and city comforts to satisfy everyone from rugged off the beaten path folk, to families on mini-breaks, to people looking for a cool place to chill and stay in.





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Hue Hotels and Resorts, located just a short 15 to 20 minute drive away from the newly built Puerto Princesa airport merges contemporary architecture with local culture. Managed by Hospitality Innovators Inc. (the same group behind Makati’s Picasso, and the south’s Azumi Boutique Hotel), you are guaranteed top tier treatment coupled with local flavor. With “glocal” as its thrust, international standard amenities are juxtaposed against the colorful culture of Puerto Princesa itself.






From the breezy open lobby to the attractive balinsasayaw birds that deck its walls, as well as a beautiful mix of patterns on the hotel’s sunscreens to the banig inspired weave that fronts its reception, Hue brings Palawan culture to the forefront. Its rooms are hip and modern, pulling in the same concepts behind its vibrant, open-planned lobby: a door-less closet represents the ease of the local scene, while a colorful weave rug and upholstered panels create a lively, invigorating vibe that is present all throughout Puerto Princesa’s attractions.






Hue’s graceful staff is also on hand to help you curate your perfect Puerto Princesa trip. Whether you want to stick to the classic Underground River tour or want a more quiet, off-the-cuff adventure with the Ihawig Firefly Tour (a must-see for people who desperately want to do a digital detox by reconnecting with nature), they can help you create the exact Palawan experience you are looking for. Even a specialized tour to private islands such as Isla Pandan can be arranged, from land to water transportation, snorkeling and helmet diving, including boodle-style lunch.








The hotel also offers in-house activities that are just as pleasant as the outdoors. A visit to the Aminah Spa on the fifth floor can help you knead your weary travel muscles, while a dip at the rooftop pool will give you the best Puerto Princesa sunset the city has to offer. With its efforts to help preserve Palawan as the greenest city in the Philippines, Hue also focuses on the environment through its in-house water purification system, which enables them to bring potable tap water to its guests.




With the hotel being centrally located, you’re never far away from the conveniences of a mall, as Hue is right next door to Robinsons Palawan. Living like the locals is also possible for hotel guests, with guides who can point you to the nearest chaolong (local term for pho) joint, Pho Saigon. Just a quick drive away is the renowned Viet Ville where you can hoard authentic banh mi for a mere P16 per baguette. And if your taste buds are looking for something more international in flavor, Hue offers Filipino-Vietnamese and authentic Spanish cuisine at its ground floor restaurant, Matiz, headed by half-Filipino, half-Spanish chef, Gabby Prats. With local peach mango jam, cocktails infused with local ingredients, and its famous cashew bread, Matiz certainly embodies Hue’s “glocal” philosophy.




Hue is certainly changing the face of Puerto Princesa with its impeccably designed rooms, well-trained staff, and forward-thinking design. “People are used to dismissing their hotels as just a place to sleep in when they visit Palawan,” says General Manager Chris Guballa. “Hue is a destination in and of itself. Your hotel no longer becomes an afterthought because you find a relaxing vacation in the middle of the city.”


Hue Hotels and Resorts is at Km. 3 Puerto Princesa North Road, Barangay San Manuel, Puerto Princesa City, Palawan. For reservations, contact 869-9999, e-mail, or visit Hue Hotels and Resorts’ website.

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