Singapore's New Tourism Slogan Is All About Passion
Check out their travel fair this September!
(SPOT.ph) It was a fun seven years of YourSingapore, which was Singapore’s tourism slogan that focused on mixing and matching the different shopping, dining, and cultural attractions in the country according to your liking. Now, as Singapore shifts the focus to their people, talents, and interests, they launch their new campaign: Passion Made Possible.
With ambassadors from different groups (or what they call "tribes")—ranging from foodies and explorers to progressors and collectors, the destination brand hopes to highlight a usually overlooked feature of Singapore: Its people. Passion comes from the heightened interests of Singaporeans who have pursued and pushed for what they love. In spite of difficult circumstances and challenges, they’ve succeeded in what they’ve aimed to do, bringing to light a whole world of possibilities.
Think of it as how Singapore made a name for itself as a flourishing commercial hub while only having a small amount of land to work with. To put that into perspective, Singapore’s 710 square kilometers is just over a hundred square kilometers bigger than Metro Manila.
To complement the new brand, Singapore will also be launching new attractions and activities that you can add to your itinerary soon. They’ll even be tapping a few Filipino brand ambassadors in the process! From September 15 to 17, they're going to have a