New Restaurant Alert: Cafféra: Photo + Café on Maginhawa Street, Quezon City
Indulge in creative blends at Manila's first photography-themed café
Cafféra: Photo + Café
2F Doña Zenona Suites, Maginhawa corner Mahusay Streets, UP Village, Quezon City
Open daily from 2 p.m. to 10 p.m.
(SPOT.ph) Tucked in a quiet corner on busy Maginhawa Street is a small hideaway perfectly suited for those who get a kick out of good conversations over coffee and art, Cafféra: Photo + Café.
Cafféra (a play on the words "café" and "camera") is the brainchild of University of Santo Tomas Entrepreneurship seniors, Jizel Hacutina, Jessica Espinoza, Gabriel Valera, and Kevin Yu, who first got together on their sophomore year to throw around ideas for a thesis requirement. Now, as college seniors with a shared love for coffee and photography, the group has taken what was once a mere requirement for school into a full-fledged venture; thus, Cafféra.
We’re definitely taking pictures of this place.
Each one is assigned a role to play in the business: Jizel for finance, Jessica for marketing, Gabriel for operations, and Kevin for human resources. Taking on duties for Cafféra was no walk in the park, initially; the group had to take a step back to address issues on time management, lack of capital, and criticism on their chosen business concept (after all, they were still foremost students).
But they were determined to set up shop. Jizel advises to aspiring young entrepreneurs like herself, "Keep yourself motivated [even] through the hardest times. Don't be afraid to share your weirdest ideas." Jessica adds, "Never be afraid to take calculated risks. Don't let age limit you. Do what you love most!" The faces behind Cafféra have since then walked the talk and are now enjoying the fruits of their labor.
If you ever wondered where the lenses are...
Look at the lighting fixtures.
The owners recognize that at a time when food and beverage are documented (and consequently broadcasted via social media) before consumed, their cozy café's ambience and interiors may as well fulfill the same. Every nook and fixture in Cafféra is snap-worthy (from the old-school camera bodies, lens lamps, mural, photo gallery, and DIY community board), and functions as default conversation cues for diners who come and go.
Beyond the café's vibrant interiors and homey feel is the focal point: its range of specialty drinks, the forte of Gabriel, an alumnus of the Philippine Barista & Coffee and Academy Inc. He says, "We want to change the experience of drinking coffee. Most cafés on Maginhawa focus on food. We focus on coffee."
Every item on Cafféra's bar list is injected with photography jargon (including Instagram filters!) and can be served two ways: pixel or megapixel, their way of saying "small" or "large."
Crowd favorites include Choco Mint Frapperture (P130/pixel and P140/megapixel), Mocha Frapperture (P130/pixel and P140/megapixel), Sierra Mocha (P85/pixel and P95/megapixel), ISO Amaro-cano (P75/pixel and P85/megapixel), and ISO Choco-LoFi (P90/pixel and P100/megapixel).
Decaffeinated alternatives on the menu include the ISO Grenadine Tea (P190), ISO Mojito Tea (P90), Mint Gradient Soda (P80), and Hot Choco Lo-Fi (P80/pixel and P90/megapixel).
Pair your cup of tea or joe with a Panini (P110/Margherita and P130/Ham and Cheese) or with some homebaked goods such as S'mores Cookies (P110), Red and Blue Velvet Cupcakes (P80 each), Cinnamon Roll (P30), or Camera Cookie (P35). Cafféra curates these freshly baked pastries from homebakers and selects only the best varieties to go with their specialty drinks.