London Bakery Bread Head Is Opening in the PH This 2025

(SPOT.ph) We are a carb-loving nation, and for some of us, the top carbohydrate of choice involves freshly baked breads, fluffy doughnuts with billowy fillings, flaky pastries, and the like. With both local and foreign players available in the Philippines, our bakeshop scene is a wonderfully diverse one, too—and it's about to welcome another player that happens to be well-loved London icon. Yup, Bread Ahead is heading to our shores, and they're set to open this 2025!

Also read: 10 New Pastry Shops in Manila You’ve Gotta Visit

Bread Ahead in the Philippines

Originally from the Borough Market in London and now with locations across the city, Bread Head will be opening in the Philippines thanks to a partnership with The SSI Group subsidiary Good Eats Specialists Inc. The first store will be opening later this year and will be home to some of the brand's best-loved signatures: filled doughnuts, sourdough breads, and pastries of all kinds, just to name a few.

The artisanal bakery was founded by baking enthusiast Matthew Jones, whose early career as a chef had him working at top spots in the U.K.—Bibendum, Pont de la Tour, Quaglino’s, and Mezzo, just to name a few. He officially jumped into bakery ownership with the opening of Flour Power City Bakery in Hoxton in 1999, which would gain a solid following and appear on food journals and prime time television. And come 2013, he opened Bread Ahead in the Borough Market, followed by the Bread Ahead Bakery School in 2014.

"We are thrilled to bring Bread Ahead to the Philippines and introduce Filipinos to its exceptional offerings," says Anton T. Huang, President and CEO of the SSI Group. "As part of our commitment to curating premium and innovative lifestyle experiences, this collaboration represents another step in our mission to connect local consumers with the best global brands."

For more information, check out SSI Life's Facebook page.