Houjicha Is the Star of J.CO's New Doughnuts

A.k.a. matcha's nuttier, earthier-tasting cousin.

(SPOT.ph) You're probably familiar with matcha, but have you tried houjicha? You could very well call it matcha's more robust-tasting cousin, made with mature tea leaves, stems, and stalks, which are then roasted to give the resulting tea a more smoky, nutty character. As with matcha, it's also great used in sweets such as ice cream, cakes, and in this case, doughnuts: J.CO Donuts & Coffee now has a Houjicha Zen version of their doughnuts!

Houjicha Zen Doughnuts
These new doughnuts highlight the sweet, smoky taste of houjicha.
PHOTO BY Facebook/J.Co Donuts & Coffee, Philippines

Houjicha Zen Doughnuts

The Houjicha Zen doughnuts (P45) has a houjicha cream filling for a sweet, smoky hit of the said tea. It's perfect if you love matcha, and are open to getting a similar but stronger-tasting dose of tea with its own distinctive character! The doughnut is best paired with one of their new houjicha drinks for the best experience; take your pick from the Iced or Hot Houjicha Latte (P125/Uno, P140/Due, P155/Tre) or the Houjicha Frappe (P135/Uno, P150/Due, P165/Tre). These items are available for pre-order, takeout, and delivery; find the store nearest you and give them a call.

Houjicha Zen Doughnuts
You'll also want to pair it with one of their houjicha drinks.
PHOTO BY Facebook/J.Co Donuts & Coffee, Philippines
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J.CO Donuts & Coffee is an doughnut chain hailing from Indonesia that came to the Philippines in 2012. Aside from their wide variety of doughnuts, they're also known for their selection of coffee drinks that pair perfectly with the fried pastries. Don't miss their signature Alcapone (white chocolate-almond) or Green Tease (green tea) doughnuts, which are no-fail pick-me-ups any time of the day.

See a list of contact numbers for pre-order, takeout, and delivery. For more information, check out J.CO Donuts & Coffee, Philippines' Facebook page.

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