CONFIRMED: BTS Is Smart's Newest Ambassadors

The Grammy-nominated group will lead the telco's newest campaign!

( Looks like we'll be seeing even more of BTS in 2021. Smart Communications, Inc. has officially partnered with the Grammy-nominated act for their 2021 campaign entitled "Live Smarter, Live with Purpose." The Internet has been abuzz since Smart dropped a teaser earlier today, January 18, and we can all breathe easy now because they've just confirmed the news with a video! Check it out below.

The newest Smart Communications' Ambassadors:

Talk about enough good vibes to banish the Monday blues. The Bangtan Boys—RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook—are ready to take on the new year, and TBH, that's enough reason for us to feel the same. Plus, anyone else feel ridiculously happy that they know a bit of Tagalog? We wonder if RM is taking on the challenge to learn yet another language.


For the folks who have somehow missed out on this groups rise to global stardom, BTS is an powerhouse with fans from all over the world. Their first English track, Dynamite, dropped in August 2020 and promptly broke the record for the most-viewed music video in 24 hours. The group is well-loved for bringing a message of hope and honesty so, "It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do," said  Alfredo S. Panlilio, Smart's chief executive, in a statement.

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