This Women-Led Initiative Helps Cordillera Strawberry Farmers Sell Their Crops
Get fresh strawberries and help local farmers, too.
(SPOT.ph) The ongoing quarantine is hard for everyone, no-work-no-pay workers are left on their own, people take extra effort to work from home, and most Filipinos count on online selling to earn additional cash for their day-to-day needs. Farmers, who were already struggling pre-COVID, don't have it easy either, especially with issues related to supply and demand, and restricted transportation amid the pandemic. In an effort to sustain the livelihoods of Cordillera farmers, a group of women in Metro Manila formed Sadiwa, through which you can order fresh strawberries and strawberry jams.
"We saw sa news that farmers were throwing away their produce kasi no'ng nag-start 'yong quarantine, lahat ng logistical process, mga trucking, nag-stop lahat. Natambak sa kanila 'yong mga produce nila, hindi nila madala dito sa Manila. Eventually, there was a farmer who asked kung pwedeng ibenta 'yong 500 kilos of strawberries niya," Myrel Victoria Villa, customer relations of Sadiwa, tells Summit Media.
This prompted the group to create social media accounts where people from the Metro can order online. Products include:
- strawberries (P150/500 grams)
- king berries (P250/500 grams)
- choga berries (P210/500 grams)
- lemons (P80 for four to six pieces)
- avocado (P150/kilogram)
- lagkitan avocado (P160 for three to five pieces)
- mango (P150/kilogram)
- strawberry jam (P150 for 8 oz; P180 for 12 oz)
- blueberry jam (P260 for 12 oz)
- Kalinga Robusta coffee beans (P260/250 grams)
Sadiwa also facilitates transport of the produce from the highlands to the city. Orders arrive between one and two weeks; and customers can either pick up the package from Alley 1 Project 6 or K-Ville Homes, Cenacle Drive, Tandang Sora—both in Quezon City; or book a courier service. Payments can be done through bank deposits via BDO, BPI, or GCash.
"It opened our eyes sa existing truth na hindi talaga okay 'yong farmers dito even if agricultural country tayo. We want to promote agriculture din. Come to think of it, 'yong mga kinakain natin every day, itinanim siya ng someone [pero] hindi sila nabibigyan ng importance," Villa adds.