'Lumpia Queen' Abi Marquez Collabs With Global Food Vloggers
She's booked and busy.
(SPOT.ph) What happens when food content creator Abi Marquez, a.k.a. Lumpia Queen, goes global? She further expands her visibility and influence in the culinary world while shining the light on Filipino cuisine, of course—oh, and we get the funnest and funniest collabs, too.
ICYDK, Abi's journey to fame began with a passion for cooking and a dedication to sharing her expertise in making lumpia—a beloved Filipino dish—hence, her title. Through her social media content, Abi has not only showcased her culinary skills but also fostered a community around Filipino cuisine.
Abi is the first Filipina to be named the People’s Voice Winner at the Webby Awards. In addition to her nomination for a James Beard Award this year, she was included in Forbes' 30 Under 30 list and honored as TikTok’s Foodie Creator of 2023.
People online are happy to see the Lumpia Queen soar to new heights, celebrating her collabs with international chefs and food content creators on platforms like Reddit, and yup, cheering her on in the comments. Below are some of the personalities Abi has worked with in recent months.
Also read: Abi Marquez on The Webby Awards 2024 People's Voice
Lumpia Queen's collaborations
Nigel Ng a.k.a. Uncle Roger
In this much-anticipated collaboration, Abi taught Uncle Roger how to cook lumpiang shanghai the Filipino way. She also introduced him to Filipino condiments, including a well-known Filipino soy sauce brand and banana ketchup. Meanwhile, the Malaysian content creator-comedian added his signature ingredient, MSG, to the lumpia mixture, giving his unique touch to the recipe.
In a different video, Abi had Uncle Roger try a variety of Filipino snacks, such as suman moron, mango, ube polvoron, and popular Filipino chips.
Rie McClenny
View this post on Instagram
When Abi first teased her followers with a photo of her and Rie McClenny in June, anticipation and excitement surged as fans suspected a collaboration was in the works. True enough, they collaborated on a video for Tasty, wherein they put a sweet twist on the classic lumpia, cooking a peach and mango-filled variation. Talk about a fancy lumpia!
Rie McClenny is a prominent food producer and content creator known for her work at BuzzFeed's Tasty. She's recognized for creating viral cooking videos that showcase diverse cuisines and innovative recipes.
Saweetie
@abigailfmarquez Sinigang for @SAWEETIE also im OBSESSED with this song #food #foodlovers #foodlover #foodieph #foodie #filipino # #cooking #delicious #yummy #instafood #foodvlogger #foodblog #mukbang #eating #foodieph #foodblogger #instagood #foodtrip #abimarquez #lumpiaqueen ♬ NANi - Saweetie
Abi also expanded her collaborations beyond food content creators by partnering with American rapper-singer Saweetie to create a TikTok video. Together, they prepared Saweetie's favorite Filipino dish, sinigang na salmon, a variation of the classic sinigang soup featuring salmon head and belly, which Saweetie prefers.
In the video, Abi guided Saweetie through the cooking process, introducing traditional Filipino ingredients like fish sauce and assorted vegetables. Saweetie, who has Filipino heritage, expressed her approval of the dish, giving it a thumbs up after tasting it.
Other personalities Abi has recently collaborated with include chefs Andre Rush, Alessandra Ciuffo, and Kevin Lee, along with US-based food content creators Albert Can Cook (real name Albert Niazhvinski) and The Golden Balance (real name Ahmad Alzahabi).