What the Heck Is Wildleaf and Why Is Everyone Talking About It?
Check out some of their bestselling products!
(SPOT.ph) Ever since pretty much the entire population of the world was forced to put on a mask (except New Zealand, thanks to their very efficient leadership), your makeup collection probably took a backseat as you realized how much more important skincare is. Whether you dealt (or are dealing) with maskne or you’re simply breaking out because of the horrific situation the world is currently in, you’ve probably joined various skincare-related Facebook groups as a desperate call for help. If this is true for you, then you may have discovered skincare brand Wildleaf, thanks to the hoards of people that recommend their wildly (pun intended) popular Vitamin C Serum to those looking for products that effectively fade dark spots.
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But there’s actually more to the buzzy beauty brand than their magic potion in an aesthetic royal blue glass bottle. "We build our reputation by letting others tell our story #wildleafstories," their Instagram bio reads—and it seems that holds true, seeing how people are learning about the brand mainly through recommendations by friends and strangers on the Internet. A quick scroll through their feed and you’ll notice some posts dedicated to one-liner reviews while a sneaky tap on their "following" list will show you that they have an official Instagram account dedicated to before-and-after photos of Wildleaf users captioned with personal reviews of their products.
To this day, word of mouth is still a very powerful way to influence people—and if you combine that with beautiful packaging (at a time where everyone is into all things #aesthetic) and an aggressive social-media presence that shows real people and real results, you get a brand that succeeds in getting their message across: try our products so you can see how it can change your life. However, it’s important to remember that the effectiveness of any skincare product heavily relies on your skin type and how your skin responds to the ingredients used in the product—it’s not a one-size fits all kind of thing.
Wildleaf is a Filipino brand, which comes as a surprise to a lot of people. However, they source their ingredients and manufacture their products in the U.S. The brand will be celebrating their third anniversary in April, which means they’ve been around since 2018. Within three years, the brand has built a cult-following. But what exactly is so special about Wildleaf?
For one, they take pride in being a "truly natural" skincare brand. Their products are produced in small batches and they claim that each one is made with ingredients that go through minimal processing—this helps keep the integrity of each component so skin can absorb them better and lead to positive results. Mass-produced products are less expensive and offer a longer shelf life, but the ingredients used go through harsh processing which typically affects the products’ potency.
Wildleaf also claims to make use of organically grown medicinal plants, food-grade plant oils and waxes, pure essential oils, among other special ingredients—and, yes, they promise to be cruelty-free. Their products come in deep-blue glass bottles wrapped with cream-colored sticker labels that describe the products’ ingredients and what they do. They’re available in sets, too, and as it turns out, most of their bestsellers come in sets, which most likely means that some of their products work better when used together.
Curious about their products? Check out some of Wildleaf Philippines' bestsellers:
Vitamin C Serum 30mL (P1,190)
Wildleaf’s star product, the Vitamin C Serum, promises to protect and brighten your complexion while repairing skin damage caused by acne, sun exposure, and other pollutants. The serum is also formulated with ethyl ascorbic acid for collagen production, niacinamide which strengthens skin while fighting acne, hyaluronic acid which plumps and brightens skin, and alpha hydroxy acid (AHA) which gently exfoliates skin while improving its appearance.
Alcohol-Free Toning Mist 100mL (P690)
This witch hazel toner promises to prep your skin to help it absorb your serums and creams better to maximize results. Apart from that, it softens and hydrates skin while fighting acne-causing bacteria so your skin stays bright and clear. It also has a calming lavender scent that you’ll love!
The Brightening Duo - Vitamin C Serum + Hibiscus Face Cream (P2,090)
If your goal is to achieve a brighter complexion, The Brightening Duo set is right up your alley. It includes Wildleaf’s popular Vitamin C Serum as well as their Hibiscus Face Cream—the latter is formulated with antioxidants and nourishing oils which strengthen your natural skin barrier.
The Anti-Acne Care Sets (P1,890/trial set, P3,490/standard set)
This five-piece set includes products that promise to work better together so you can achieve your skin goals in no time. It includes Wildleaf’s Aloe Herb Face Wash which soothes and tightens skin, Alcohol-Free Toning Mist which fights acne-causing bacteria, Vitamin C Serum which fades dark spots, Healing Clay Mask which lifts impurities while restoring moisture into the skin, and the Super Spot Treatment which quickly penetrates deep into the skin to fight acne-causing bacteria. Best part? You can get a trial size so you can see how your skin reacts to the products first before going all in!
The Brightening Care Sets (P1,890/trial set, P3,490/standard set)
For those that need a complete routine (cleanser, toner, serum, moisturizer), this set has got you covered. It includes a facial wash and toner, so you can cleanse your skin and prep it for the Vitamin C Serum as well as the Hibiscus Face Cream. You can also get it in a trial size, which also makes for the perfect travel skincare kit.
Apart from promising only the richest ingredients in their products, they’ve partnered with Tiwala Kids and Communities, a local charity that aims to improve the lives of underprivileged children and families in Legazpi City by means of community-based programs for children like scholarship grants and basic literary programs. They also offer opportunities for livelihoods for families that need it. Currently, they’ve helped over 400 children and families—Wildleaf donates part of their sales to Tiwala Kids and Communities.
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