YouTube Shopping Is Now in the PH

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(SPOT.ph) Ah, YouTube. It's home to several best friends—your favorite beauty influencers who taught you how to apply eyeliner right, and tech reviewers unboxing new devices and gadgets you want to invest in, delivering you the pros and cons in an hour-long video. With the thousands of views, comments, and detailed breakdown, it feels easy to trust them with your life.

That's how we know YouTube. You first watch said videos on the platform—see what they think of it as they test it, how a product actually is—before making plans to buy the product. Well, you don't have to open a new tab for Google Search to look for a product you saw from the videos on YouTube anymore; you can click on it as seen in the videos and be directed to the product in an instant. All thanks to YouTube Shopping. It's now in the Philippines.

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YouTube Shopping is now in the Philippines.

What is YouTube Shopping, you ask? It's in the name. You can now actually shop on the entertainment platform. This is in partnership with e-commerce platform Shopee.

"Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community," said Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier.

"We're thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region."

This also opens doors for content creators to earn more money through the Shopping Affiliate Program, which has now spread across six countries in Southeast Asia, following Indonesia, Thailand, Malaysia, Vietnam, Singapore, and, of course, the Philippines.

How does YouTube Shopping work?

The videos, shorts, and even livestreams will have tagged products, and you can browse and buy them through YouTube Shopping. Just look for the shopping button (in the form of a shopping bag) across your screen. Once you click on it, it will display all the tagged products inside the video. It can be seen on YT Shorts and live streams, too. Up to 30 products can be tagged in one video. 

If you tap the product, you will be taken to the watch page, which allows you to view the details of the product. Once you click on the product, it will take you to the product details page or directly to the retailer's website, which, in this case, is Shopee.

According to Google, if you're on a mobile device, a product shelf will appear below content in your search results, watch feed, or home feed. The product shelf will show all the products the creator has tagged in the video or live stream. You can also check out a channel's store tab, which will show all products sold by the creators. 

You don't have to look at the description box for links anymore. The process will be easier for both the users and content creators, who generate the link and put it in the description box (though you can still check them out there, the prices, and the like). It also minimizes the risk of scams. No more extra clicking and endless searching. 

What can you buy from YouTube Shopping?

Pretty much whatever your content creator tags on their videos, and if they're available in the country you're in. You can buy merch or products from other brands that they will feature. Content creators will earn commissions whenever subscribers purchase from their tagged products, too.

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"I always get asked where I got this and that makeup or clothing, or home stuff on my vlogs, and for a long time, it’s been challenging to share them all,” Content creator Camille Co said. “Now with YouTube Shopping, it’s so much easier to share these products that I love and truly believe in. A huge plus also for me because I get to earn on the side while doing so!”

You can learn more and maximize YouTube Shopping as both a viewer and a content creator when you visit Google's website. YouTube is available for download on Google Play for Android users and the App Store for IOS users.

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