"Facebook Shops" Just Launched; Here's Everything You Need to Know
Facebook is helping small businesses set up online shops.
(SPOT.ph) The spread of COVID-19 has changed the way we normally do mundane things, like work meetings and shopping. We recently looked at some of the ways traditional shopping is likely to change after the pandemic and it looks like we certainly are going towards the digital direction. Facebook CEO Mark Zuckerberg announced on May 19 the launch of Facebook Shops with the goal to help small businesses stay afloat despite most of the world being encouraged to stay indoors.
"I think this is particularly important right now because so many small businesses are moving online to deal with the economic fallout from COVID-19," Zuckerberg shares in a Facebook post. "As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs. I've been personally working with our teams on Facebook Shops every day for the last couple of months so we could accelerate launching it to small businesses who could use tools like this now," he writes.
Here's what you need to know about Facebook Shops:
Facebook Shops will be available across all Facebook-owned apps
Businesses that set up a Facebook shop will have the same shop appear on their Facebook page and Instagram. "We're building iterations for Messenger and WhatsApp now, too," shares Zuckerberg in a Facebook Live video. "For small businesses, this means you could just set up an online shop once and have it consistently available across all these apps. And for people using our apps, that means you'll be able to have a consistent experience no matter where you're accessing a business."
Smoother shopping experience for users
"Facebook Shops are native and fast," Zuckerberg says. This means that when you tap on a product you want to buy, it won't take you to a separate mobile site—you can check out directly on the app. The best part? You won't have to fumble with your wallet just to input your credit card details because you have the option to have your information saved if you've already purchased something on the Facebook app before.
There will be loyalty programs
Brands and businesses that set up a Facebook shop will have the freedom to create loyalty programs wherein shoppers can collect points from shopping from their store. Points from your local coffee shops, for example, will be integrated to Facebook Shops, too.
Soon, it will integrate Live Shopping
"More than 800 million people engage in Live video daily across Facebook and Instagram and a lot of that includes product tutorials and product launches, so we're gonna make it possible to shop on Live in real-time," shares Zuckerberg. They will be testing this feature on Facebook and Instagram soon.
There will be an augmented reality technology that lets you "try on" products
Facebook is building an AI that'll let you "try on" the products especially for those shopping makeup or even home items. "We're building our augmented reality technology (AR) so if you're selling beauty products or home decor, in some cases, you're gonna be able to get a preview of what those products are gonna look like on you or in your home," shares Zuckerberg.
Setting up a Facebook shop is free
With the goal to help businesses come back from loss of sales because of the pandemic, Facebook is letting anyone (even you!) set up a Facebook shop for free. By offering a smoother shopping experience and technology that makes shoppers feel more confident about what they're buying, Zuckerberg says that this can convert to more sales.
Facebook Shops will be rolled out globally
Zuckerberg ends his Faceook post by writing: "I look forward to getting Shops into the world more widely." We're crossing our fingers it hits the Philippine shores soon!