Show Off Your Matakaw Side With This Hip New Brand's Shirts
Plus snazzy beanies, chef's aprons, kitchen socks, and more.
(SPOT.ph) It's interesting how the Filipino word matakaw translates to "greedy," at least if Google Translate is to be believed. Alternatively there's "voracious," "gluttonous," and other words that generally have some connotation of being selfish. But there's a more harmless side to it, in that it also refers to the benign love of eating—and in effect, food. And the thing about loving food is that it goes way beyond being a glutton; because food is so embedded in our daily lives, the passion for it can also be expressed in other forms—in literature there's food writing, or in visual arts there are food sculptures. You can also express that love through fashion, and dress up in such a way that makes a statement and shows off your love for all things delish; in fact, we've got just the thing that'll let you do that. Check out the recently launched Takao Studios and their snazzy line of food-themed apparel.
Check out the hip graphic T-shirts + more food-themed apparel from Takao Studios:
Japanese-leaning as it might appear at first given the spelling, Takao Studios actually gets its moniker from the Filipino word takaw. "We want to represent someone who is matakaw or hungry for new experiences, knowledge, and achievements," Takao Studios writes. "The concept was formed during the height of the pandemic," shares CEO and founder Chef Kel Zaguirre (of Locavore fame, among his many other F&B ventures), who teamed up with fellow chefs Nestor Macaraig, Patrick Ortega, and Chad Garcia in launching the brand.
Takao, Zaguirre shares, was initially planned out as a Japanese food delivery concept, which would go by the name TAKAO Chirashizushi. "We were about to open virtually when we found a really nice spot in San Juan to open a flagship store, so we cancelled the opening and decided to reconceptualize, which we are now pursuing," he explains. With that, they decided to go the more all-encompassing route first and open as a lifestyle store that would cover different avenues—we're talking apparel, coffee, arts, comics, cookbooks, and other formats that are "all centered with food, beverage, [and the] social and the lifestyle [aspects] of it."
At the moment, Takao Studios is focusing on the apparel bit—and fronting their current lineup are hip T-shirts, of which is the Takao Oversized Pocket Tee (P1,250). Though unadorned in the front (save for a small pocket), the life of the shirt can be seen in the back as it shows off their playful logo—a smiley face with thunderbolts for the eyes and a most fitting lip-smacking expression—and tagline: "Always hungry, sometimes foolish."
The Oversized Pocket Tee shirt comes in seven colorways; take your pick from the Gata (oat white), Fish (grey), Tinta (black), Alamang (pink), Kiamoy (orange), Kare-Kare (yellow), and Nori (green). They're also ultra-versatile. On one hand they'll definitely make you look (and feel) put-together, being made with their custom heavyweight cotton and featuring a tailored fit and tight crew neck—but their large size make them extra-roomy and uber-comfy. Ergo, you can totally wear them whether you're just chilling out at home or for when you're heading outdoors! Should you be going out, though, we say go for the full look by also donning their signature Takao Beanie (P800)—100% acrylic beanies in Black, Olive, Neon Pink, and Light Pink colors.
Though the general look Takao Studios goes for is on the modern end of the spectrum, they've definitely got their nostalgic side as well, having recently partnered up with OG Chinese-Filipino dining spot Sincerity Restaurant to come up with the Takao Studios x Sincerity Special Edition Shirt (P1,350). This shirt comes in a bold red shade that'll definitely catch your eye—if not possibly stimulate your appetite—and features a back print with Sincerity's uber-retro logo. As with their flagship pocket tees this versatile piece is made with custom heavyweight cotton, and you can absolutely dress it up or down however you please. Round out the outfit
If your idea of down time involves standing over the stove or in front of the oven and cooking or baking away, you'll happy to know Takao Studios also has a range of apparel made for the kitchen—including the Chef's Kimono Jacket (P2,000) made with woven cotton; the Chef's Cargo Pants (P2,549) made with twill; the X-Back Jumper Apron (P1,549) also made with Twill; and the Kitchen Socks (P900/bundle three colors) that come in eye-catching hues.
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this strange new world.