Own a Small Business? This Expo Shined the Light on How Canva Can Help

(SPOT.ph) Owning and growing a business is a lot different from the way it used to be. A massive gamechanger in the way we advertise and operate is social media, so if your business isn't on it, then you're missing out big time. If all the shiny and cool-looking posters, clips, pictures, and more that you've tried to make have you second guessing whether graphic design truly is your passion, then we know you've turned to Canva before. Trust us when we say the platform has more than just trendy fonts and easy-to-use templates—as the recent Negosyantrends Expo proved, Canva is your one-stop-shop. 

Also read: Level Up Your Business Through This Free Expo for "Negosyantes"

Canva holds Negosyantrends Expo 2023

The massive face-to-face event happened on August 5 at the Music Hall of SM Mall of Asia. There were different things folks got to try out for free: a Design Playground for an immersive Canva experience; the Brand Classroom, where event attendees got a 15-minute consultation with a brand expert; the Sari-Sari Street, where select businesses showcased and sold their products, all to help entrepreneurs grow their businesses.

There were folks from their own businesses headlining and sharing experiences: Reese Fernandez-Ruiz, president and co-founder of Rags2Riches, Andre Chanco, head of product and co-founder of Yardstick Coffee, and Cara Paguio, senior creative for photography at Canva and owner of the local beachwear brand Guppy PH.

"Negosyantrends marks an exciting time for Canva Philippines. It is our first face-to-face event since the pandemic and a testament to our stronger commitment to Pinoy negosyantes. It’s very inspiring to witness how Canva has empowered businesses, and we look forward to where this new chapter takes us," Maisie Littaua, Canva Philippines Head of Marketing and Growth said.

Also read: This Free Learning Platform Can Help You Upskill and Grow Your Career

Canva for Negosyo

The expo was a physical manifestation of how Canva can help business owners with building their brand, creating content, and more, all on social media. Remember coffee-crowd face Yardstick? Chanco shares how being on social media helped their brand during the lockdowns. "The number one thing we did for two years was to be the loudest online. Being able to engage digitally with existing customers saved Yardstick during Covid," he said in a statement.

“During the lockdown, Canva helped us a lot in developing our branding, designing our product labels and packaging, ads and social media content, and on overall business visibility. Canva is our go-to tool for designing our new products, collections, and content. Now that Canva has upgraded features, that would help the users more,” added Soyscape PH owners Christopher Banaag and Mark Calica.

Plus, don't worry if you missed out on the expo! Canva started Canva for Negosyo which has free branding and graphic design resources, marketing toolkits, photo collections, and video tutorials. They've now got over 60,000 members on their Facebook page so go on and join to be kept up to speed. "As Pinoy entrepreneurs take their businesses online, we want to be right there with them," Littaua adds.

Join the Canva for Negosyo community on Facebook.