Red Horse Beer Is the Only PH Company in Top 30 SEA Brands
Cheers to that!
(SPOT.ph) San Miguel Corporation’s big ambitions for NAIA aren’t the only thing making headlines these days. Its Red Horse Beer has just become the only Philippine brand to break into Kantar's Top 30 Most Valuable Southeast Asian Brands for 2024.
With a brand value of $1.4 billion, Red Horse landed the 26th spot, having established a strong local presence while expanding to 71 countries worldwide. Its inclusion in the ranking can be attributed in part to its double fermentation process, which results in a higher alcohol content than most beers—6.9% locally and 8% internationally.
In addition, Red Horse has managed to broaden its appeal by moving beyond its traditionally male demographic.
“The brand’s communications associated Red Horse with daring, bold masculinity wrapped up in the local term astig, but they have recently adapted to feature women as lead characters who also embody rebellion and astig,” Kantar noted in the report.
The Philippines also received another mention in Kantar’s report with Jollibee, though it is not included in the Top 30 brands. The report outlines Jollibee's journey from a humble ice cream parlor to a fast-food giant with more than double the number of outlets compared to McDonald's in the Philippines.
Also read: Cheers! The Philippines Ranks High Among Asian Countries That Search for Beer
Top 10 most valuable Southeast Asian brands for 2024, according to Kantar
This recognition places Red Horse alongside other heavyweight brands in Southeast Asia, including those from Indonesia, Singapore, Thailand, Malaysia, and Vietnam, covering a range of sectors from telecommunications to financial services.
Here are the top 10 Southeast Asian brands for 2024:
- BCA – Financial Services - Indonesia
- BRI – Financial Services - Indonesia
- DBS – Financial Services – Singapore
- AIS – Telecom Provides - Thailand
- Mandiri – Financial Services - Indonesia
- UOB – Financial Services - Singapore
- Shopee – Retail - Singapore
- Telkomsel – Telecom Providers - Indonesia
- Marina Bay Sands – Travel Services - Singapore
- True – Telecom Providers - Indonesia
Kantar is an international market research company based in London, England. In 2023, it has already identified Red Horse Beer as one of the Top 30 Most Powerful Southeast Asian Brands.
Also read: Local Craft Beer by Engkanto Is Hailed Among the World's Best