"I'm Here Na Baby": This MMDA Admin Is Dripping With Rizz on Help Chat

(SPOT.ph) It’s no longer surprising for brands to communicate so casually with its customers (see: Angkas), but now a government agency—or at least one of its agents—has seemed to hop on board with this trend that social media users found surprisingly entertaining. 

Indie artist Ion Bulawin wasn’t shy to message the Metropolitan Manila Development Authority (MMDA) whenever she needed any help or clarifications involving road matters, just like other social media users who shoot DM or tag MMDA in tweets to ask about traffic concerns. 

But on April 20, Bulawin was in for a surprise when she encountered Admin 22.

It started with a question about the number coding scheme on Eid al-Fitr. Admin 22 answered in less than 30 minutes, to which Bulawin replied with “Thanks baby mwa" with kissy face emojis to finish.

To her surprise, Admin 22 teased back: “You’re welcome baby.”

A reply she expected, but not a playful relationship she would come to have with Admin 22. 

“Itong kay Admin 22, sobrang sponty lang talaga. Nagpapanic kasi band namin dahil coding, walang magamit na kotse for our gig. Nagtatalo kami sa [group chat] hanggang sa naisipan ko ichat na lang ‘yung MMDA page. Tinry ko lang tawagin ‘baby’ kasi diba uso ‘yung mga ganon. ‘Di ko in-expect makikisakay si Admin 22,” Bulawin told SPOT.ph.

Bulawin has since posted this online exchange on Facebook, which has received over 7,400 laugh reacts and 2,500 shares as of writing. She calls this experience her #MMDAserye.

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MMDA Admin 22 has captured Bulawin's heart

On July 28, Bulawin contacted the MMDA page again with another coding-related question. Hoping to hear from Admin 22, she was met with a professional reply from Admin 39.

“Itong nakaraan, nagtalo na naman kami kasi baha. Sinabi itanong ko raw ulit sa page. Tinawag ko ulit ‘baby,’ tapos ibang admin 'yung nag-reply. Cold replies siya,” Bulawin said. “Hinanap ko si Admin 22.”

Just like that, Admin 22 returned and encouraged Bulawin to follow MMDA on Facebook and Twitter (now X) so she’s kept in the loop on traffic updates. 

“Sobrang good vibes, at the same time nakakakilig. Nakakawala ng stress," Bulawin said.

Other online users hopped in on the fun, with some of them messaging the official MMDA account looking for the admin that tickled the fancy of social media.

"Admin 22 reveal please," one Facebook user asked.

"Bat kinilig ako? Langya," another said.

Road conditions might not be the best right now given the monsoon rains that result in instant traffic, but at least people like Bulawin can rely on MMDA’s admins to reply fast—Admin 22 or otherwise.

“Reliable sila,” Bulawin said. “Kada tanong ko…sinasagot naman.”

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