LOOK: Bang & Olufsen Flagship Store in Shangri-La Plaza
See, feel, and hear for yourself.
(SPOT.ph) Bang & Olufsen is a household name every design and audio enthusiast has on their wishlist. They offer the best of both worlds. The Danish luxury house brand seamlessly mixes function and style through gorgeously elegant and functional audio-visual systems that amplify (pun intended) both home aesthetics and experiences—and this is exactly what you would see, feel, and hear for yourself in its newly reopened space in Shangri-La Plaza in Mandaluyong. It's B&O's flagship store.
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Bang & Olufsen reopens its flagship store in this Mandaluyong mall.
Have you ever seen a product—an appliance, furniture, or home decor—and immediately visualize its perfect spot in your space and how you would use it inside your room? You will have that exact feeling at almost every corner of the flagship store. At least for your living room or dream home entertainment space. Heck, you'd want to have the exact same vibe that the store has, with its interiors that reflect the brand's Scandinavian design aesthetic similar to Bang & Olufsen’s new store concept.
Bang & Olufsen, founded by Peter Bang and Svend Olufsen in Struer, Denmark, has been around since 1925. They have two newly renovated B&O stores in the country, one of which is in Rockwell. The flagship store in Shangri-La is about three times the size of the one in Rockwell, spanning 124 square meters.
The flagship store features B&O's complete product portfolio, from portable speakers and headphones to futuristic home audio and visual entertainment devices like televisions and soundbars, so rest assured that you're not missing out on anything. The top-of-the-line products blend into any aesthetic with its wood and aluminum design, even leveling it up with the "most sophisticated and luxurious tech in the market." Its products look like they belong in a museum.
A section of the store is dedicated to an ultimate cinematic experience. Complete with a sofa and curtains, visitors will get to experience B&O's Home Theater and Connected Speaker Solutions firsthand. In the centerstage is the Beovision Harmony, which is B&O's largest 4K OLED screen to date. It has powerful speakers that glide apart, making the television float into space. It's art in itself.
Another highlight in the space is the modular, wall-mounted speaker system named the Beosound Shape, which looks like yet another art installation. Just imagine everyone's surprise when it connects to your playlist and plays your favorite songs.
The hexagonal tiles can be arranged and formed into different patterns to your liking and can deliver an immersive sound like no other to your space. Behind the fabric can be speakers, amplifiers, and acoustic dampeners. The tiles come in a variety of colorways.
The Beosound A9 is also one hell of an eye-catcher. It looks like home decor of some sort, with its unique and minimalist round-plate design standing on top of real oak legs—which you can also take away and mount on your wall—but it's really a big speaker. It's equipped with seven custom-built drivers that deliver pure and clear sound.
Bang & Olufsen products in today's advancements, innovations
We already know that the brand's appliances and furniture don't come cheap, and reasonably so, as they're also worthy life investments. Not to mention that your space is your sanctuary, and it's understandable that you only want the best of the best for your enclave. It's also no secret that you want it to last a long, long, long time. Good thing B&O and its wide range of products are all about longevity.
All their products released in the last couple of years are also part of the Cradle-to-Cradle certification, which "aims to support sustainable development and circular change by introducing a replaceable, customizable, and upgradeable approach to products."
Like its portable speaker (and also a really big power bank since you can charge your phones on top), the Beosound A5, B&O builds a platform inside its products that can be updated and used through the years. "So not if, but when is it necessary to change it, we can simply open it up, take out that module, and put a new one in, and you will keep the unit," says Soren Kokholm, head of Bang & Olufsen in Southeast Asia.
According to their site, critical components of their products will be serviceable. They want to create products with "higher build quality, more durable materials, and future-proofed hardware architecture." Their goal is to refurbish old products and create new ones to update with the latest software and hardware tech.
He adds, "So if you invest in a B&O product, we promise you that you will have it for many, many years."
Where is the Bang & Olufsen flagship store located?
You can see, feel, and hear the full range of Bang & Olufsen products at their flagship store located on the Mid Level of the East Wing of the Shangri-La Plaza Mall, Shaw Boulevard, Ortigas Center, Mandaluyong City. Shangri-La Plaza is open from 10 a.m. to 9 p.m.
For more information on Bang & Olufsen, check out their website.
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